Meet the “Iceman,” owner of over 20 Guinness World Records and a “method” that has the potential to enhance how science understands the human mind.
What an amazing opportunity to tell this story. Wim Hof is remarkable and probably the hardest part of this edit was where to cut, because everything he said was fantastic.
Client : Coors Light / Uproxx
Studio : Woven Digital
Produced by Francine Dauw
Directed by Joshua Bell
Edited by J. García
See an excerpt of the video below and go to http://uproxx.com/life/wim-hof-ice-man/ for the full episode.
